Tess Smith

Head of Social Media

Linkedin-in Instagram

I’m glad you’re here!

I build social media strategies and systems that help people understand important ideas and take action.

Right now, I lead digital content (web, newsletter, and social content) at Veloz. My main focus is shaping social media strategy for Electric For All — currently running a national $43.5M campaign to help more people learn about EVs.

I care about behavior change. I care about trust. I care about making sure organizations speak clearly and earn the right to lead.

Before Veloz, I worked at Amazon Business and Prime Video building marketing programs (strategy and operations) that helped global teams work efficiently and create more impact. I believe great marketing can be simple, strong, and transparent at the same time.

My work is about purpose, clarity, and making progress feel possible. 

CONNECT WITH TESS

Social Media

Current brands under management

Scale Your Purpose
Electric For All
Veloz

Strategic Marketing Leadership

Social Media Strategy

Global Marketing Operation Systems

Global Product Marketing Programs

Branding for Founders

For Organizations

Make social your most powerful growth engine.

Turn your social media into the #1 driver of leads and conversions

I build and lead social media programs that connect brand storytelling with measurable business outcomes.
CONNECT WITH TESS

For Founders + Teams

Turn your ideas into a social strategy you can sustain.

Make your social media your strongest growth channel

When you work with me, you’ll gain with a powerful, organized system that makes it easy to manage social media yourself or delegate confidently while keeping your voice, values, and momentum intact.
CONNECT WITH TESS

For the builders of what doesn’t yet exist.

Welcome, I’m glad you’re here.

My work is about shaping presence that carries influence, and influence that builds community. At its best, it’s impact measured in the real shifts people feel and act upon.

I approach each project iteratively, layering insight and refinement until the outcome feels both tailored and inevitable.

It’s about finding what resonates, responsibly and collaboratively, while never losing sight of results.

This portfolio is a collection of that philosophy in motion: purposeful work designed to meet the moment and move it forward.

If it sparks your curiosity, I’d love to keep the conversation going. Say hi on LinkedIn or email me at tess@pathlitmarketing.com.

Warmly,

Tess

Looking for a social media leader?

Let’s scale your purpose.

Retainer Partnership Inquiry
Consultation Inquiry
Close

Change Makers

Entrepreneurs, educators, & advocates driving social or cultural impact.

Change Management

Emotional Intelligence

Change-makers are the ones redefining what’s possible, redirecting the master narrative, and protecting communities.  

I’m here to help you transform bold ideas into sustainable impact. 

I thrive at the intersection of emotional intelligence and empathy-driven change management, helping you navigate the complexities of transformation with care and clarity.

Whatever you’re working toward, I would be honored to amplify the movement.

Close

Creatives

Artists, filmmakers, writers, & designers looking to scale their vision.

Strategy

Analytics

Marketing Yourself

…these things tend to give even the most successful creators a case of the spookies.

Let us translate your genius and back it up with data and narrative.

We’re the team you call when the creative sparks fly but the details start to weigh you down.

From capturing those behind-the-scenes moments to brainstorming bold ideas or locking in the opportunities that take you to the next level, we’ve got you covered.

Close

Organizations

Nonprofits, start-ups, mission-focused brands, & socially responsible companies.

Whether you need:

a creative partner

a strategist

an executor

all of the above

—I’m here for it.

I’ve worked with professionals at every level, from C-suites and executive directors to board members, strategists, managers, and individual contributors, making sure everyone understands their role and feels empowered to contribute to the project’s greater purpose.

Close

Dear visitor,

Thank you for taking the time to explore my portfolio.

Every project here represents a relationship built on trust—trust from mission-driven organizations and individuals with big ideas and the courage to pursue them.

That trust is something I deeply respect.

Each campaign I’ve created, every strategy I’ve designed, and all the content I’ve crafted have been opportunities to amplify voices that matter, highlight meaningful work, and connect people through shared purpose.

For me, marketing isn’t about selling—it’s about serving. It’s about showing up with creativity, clarity, and commitment to help others bring their vision to life.

Thank you for being here. I hope my work inspires you to imagine what’s possible for your own purpose, and I look forward to the possibility of supporting your journey.

With gratitude,
Tess

Close

Federated Learning

What is Federated Learning?

Federated learning is an AI training approach that enhances privacy and security by keeping data localized on users’ devices instead of centralizing it in one location. This decentralized method allows models to learn from data across multiple devices or servers while only sharing insights—rather than raw data—back to a central system.

In the context of AI responsibility, federated learning minimizes data exposure, reduces the risk of breaches, and supports compliance with data protection regulations like GDPR and CCPA. It also promotes ethical AI development by preserving user control over personal information and enabling more inclusive and privacy-focused AI systems.

Close

Dynamic Workload Scheduling

What is Dynamic Workload Scheduling?

Dynamic workload scheduling is an energy-efficient computing strategy that adjusts when and where AI workloads are processed based on real-time conditions, such as renewable energy availability, electricity prices, and server capacity.

In the context of sustainable AI computing, it means shifting AI training or inference tasks to times and locations where renewable energy sources (like solar and wind) are abundant to reduce carbon emissions and energy costs.

How Does Dynamic Workload Scheduling Work?

  1. Aligning AI Training with Renewable Energy Peaks

    • AI training is extremely energy-intensive. Instead of running continuously, dynamic scheduling shifts AI computations to periods when solar or wind power is at its highest output (e.g., midday for solar or windy nights for wind energy).
    • This ensures more AI computations run on clean energy instead of fossil-fuel-generated electricity.

  2. Load Balancing Across Data Centers

    • AI tasks can be shifted between geographically distributed data centers based on energy efficiency.
    • Example: If a data center in California has low solar power due to cloudy weather, workloads may be dynamically moved to a Texas or Nevada data center where solar or wind power is abundant at that time.

  3. Taking Advantage of Variable Electricity Pricing

    • Some AI training jobs are flexible and do not need to be completed instantly.
    • AI models can be trained when electricity prices are lowest, often when renewable energy is overproducing (which can drive electricity prices down).

  4. AI-Optimized Scheduling Systems

    • Companies use AI-powered schedulers that analyze real-time grid demand, carbon intensity, and renewable availability to automatically allocate computing workloads in the most sustainable way.

Real-World Examples

Google’s Carbon-Aware Computing:

  • Google uses AI to shift computing tasks across its global data centers based on carbon intensity and renewable energy availability.
  • Example: If a European data center is running on coal-based electricity, the workload may shift to a North American data center where wind energy is peaking.
  • Google has developed a system called Carbon-Intelligent Compute Management, which actively minimizes the electricity-based carbon footprint by shifting flexible workloads to times when low-carbon power sources are most abundant. This approach allows Google to align its data center operations with the availability of renewable energy, thereby reducing overall emissions. Source

Microsoft’s Project Forge Global Scheduler: 

  • Microsoft uses dynamic workload scheduling to adjust the timing of cloud computing tasks to match times of peak renewable energy generation.
  • They also delay non-urgent AI training tasks until renewable energy is available.
  • Microsoft has introduced Project Forge, a global scheduler that utilizes machine learning to allocate AI training and inference workloads. This system schedules tasks during periods when hardware capacity is available and when renewable energy sources are plentiful, enhancing energy efficiency and reducing the carbon footprint of their data centers. Source
Close

AI Accelerators

What Is an AI Accelerator?

An AI accelerator is a specialized hardware component designed to speed up artificial intelligence (AI) and machine learning (ML) workloads more efficiently than traditional processors like CPUs (Central Processing Units) or even GPUs (Graphics Processing Units). These accelerators are optimized for parallel processing, lower energy consumption, and high-performance AI computations.

How Do AI Accelerators Work?

Unlike general-purpose CPUs, which handle a wide variety of computing tasks, AI accelerators are custom-built for specific AI operations such as:

  • Matrix multiplications & tensor processing (core operations in deep learning).

  • Neural network training & inference (faster model execution).

  • Optimized data flow (reducing memory bottlenecks).

These accelerators reduce the energy and time required to train AI models and process real-time AI applications, making them crucial for sustainable computing strategies.

Examples of AI Accelerators

1. Google Tensor Processing Units (TPUs)

  • What it is: Custom-built by Google for deep learning workloads.

  • Why it matters: Uses less power than GPUs while accelerating AI model training.

  • Example: Google’s TPUs power Google Search, Google Photos, and AI-driven healthcare research.

2. AWS Inferentia (Amazon Web Services)

  • What it is: A custom AI chip designed for machine learning inference (running trained AI models efficiently).

  • Why it matters: Uses lower power and costs less than GPUs for AI-powered applications.

  • Example: Powers Alexa, AWS AI services, and real-time recommendations for e-commerce.

3. NVIDIA Grace Hopper Superchip

  • What it is: A hybrid CPU-GPU superchip designed for high-performance AI applications.

  • Why it matters: Reduces energy consumption while handling massive AI models like large language models (LLMs).

  • Example: Used in supercomputers, autonomous vehicles, and generative AI models.

Close

GPU (Graphics Processing Unit)

A specialized processor designed for parallel processing, originally developed for rendering graphics. GPUs have thousands of smaller cores that can process multiple tasks simultaneously, making them ideal for AI, machine learning, gaming, and high-performance computing. Unlike CPUs, GPUs are optimized for large-scale data computations, enabling faster processing of complex mathematical operations.

Close

AI Breakthroughs

Protein Folding Solution
  • Why it’s significant: Solving protein structures is crucial for drug discovery, disease research, and biotechnology.
  • Breakthrough: DeepMind’s AlphaFold AI system accurately predicts 3D protein structures, solving a decades-long problem in biology.
  • Impact: It has accelerated medical research, leading to potential new treatments for diseases like Alzheimer’s, cancer, and antibiotic-resistant bacteria.
  • Source: Nature
  • Why it’s significant: AI can now generate realistic images, music, and even videos from simple text prompts.
  • Breakthrough: Models like DALL·E, Midjourney, and Stable Diffusion have democratized access to creativity, enabling anyone to generate visual content.
  • Impact: Transforming industries such as marketing, entertainment, and education, while also raising ethical concerns about copyright and deepfakes.
  • Source: OpenAI Research
  • Why it’s significant: AI can now understand and generate human-like text, revolutionizing how we interact with machines.
  • Breakthrough: GPT-4, PaLM 2, and Claude have improved text comprehension, translation, and content generation at an unprecedented scale.
  • Impact: Used in customer service, education, accessibility (e.g., AI-generated close-captions), and automation in nearly every sector.
  • Source: OpenAI