Eight distinct ways changemakers show up in the world — and how to build visibility that fits.
You see what others don't see yet. You're fed up with the status quo and not waiting for permission to change it. You galvanize people around a vision of what's possible — you make things happen that wouldn't exist without you.
Early-stage founders, nonprofit starters, social entrepreneurs, activists building organizations from nothing.
You're the organizer, the instigator — the one who sees the gap and refuses to wait for someone else to fill it. People don't just follow your ideas. They follow your conviction.
Can burn out trying to do everything yourself. May struggle to slow down enough to build sustainable systems. Can be so focused on the vision that you move faster than your team can follow. Sometimes mistakes urgency for clarity — people are inspired but don't always know the next step.
Your visibility challenge isn't proving you're credible — it's slowing down long enough to let others catch up to your vision.
You speak less but say infinitely more. People trust you because you've been there — you have the proof, the scars, the wisdom. You ask the questions no one else thinks to ask. You're training the next generation because your experience deserves to propel more than just your own career.
Senior leaders, executive coaches, experienced consultants, legacy leaders training the next generation, advisors to mission-driven organizations.
You don't need volume to command a room. Your presence does the work. When you speak, people lean in — not because you're loud, but because you're precise.
Can assume others have the same level of strategic thinking. May underestimate how much people need to hear your story, not just your insights. Sometimes holds such high standards that you delay sharing because it's not "ready" yet.
Your visibility challenge isn't credibility — it's claiming it. The next generation needs your story, not just your frameworks.
You've done the work. You have the track record, the results, the proof — but you've been the best-kept secret. You want the work to speak for itself, but you're finally recognizing your responsibility to amplify it.
Mid-career professionals ready for thought leadership, consultants building their personal brand, experts with proven results but limited digital presence.
You build momentum through relationships, not broadcasts. The work was always there — the world is just catching up.
Can overthink content because of high standards. May wait too long to share because you're still perfecting the method. Sometimes underestimates your own expertise because you're so close to the work.
Your visibility challenge isn't proving the work is good. It's accepting that waiting for the work to speak for itself is a choice — and so is speaking for it yourself.
You didn't set out to be a leader — you saw a problem and felt compelled to solve it. You've built multiple projects and programs from the ground up, often doing the work yourself. You're a steward of the mission.
Program directors, operational leaders, accidental leaders who saw a gap and filled it, mission-driven project managers.
You protect the mission before you protect your profile. You build infrastructure so quietly and completely that people forget someone built it at all. That someone is you.
Can get so focused on execution that you forget to communicate the bigger vision. May struggle to position yourself as a leader because you're used to being in the weeds. Can forget to claim your own authority as the person who built this.
Your visibility challenge isn't the work — it's claiming authority over the work you've already done. The mission needs your name on it.
Working with you feels solid. Your output is unmatched. You see solutions others don't and you take the time to get it right. You're both creative and analytical — a rare combination. Your work is a slow burn that doesn't arrive with flash, but it sticks and grows.
Creative professionals, designers, developers, producers, craftspeople who blend creativity with technical skill.
You don't rush. You don't cut corners. The work has a quality that's hard to name but impossible to miss.
You undersell yourself because you'd rather do the work than talk about it. You might wait too long to share because it's not "perfect" yet. The learning curve of visibility feels steep, but the work is already there.
Your visibility challenge isn't the quality of the work. It's believing that talking about the work doesn't diminish it — it multiplies it.
You're smart and you deliver. You build frameworks, processes, tools, and infrastructure that actually work. You design systems that facilitate experiences, solve problems, and make things possible — often for people who will never know your name.
Product creators, digital tool builders, platform developers, framework designers, anyone building mechanisms and systems that others use and run.
You think in systems. Your greatest satisfaction is designing something so well that it runs without you — but the world still needs to know who designed it.
You underestimate how much people need you to stay involved even after the product is built. You may move on to the next build before the current one is fully adopted. You create brilliant systems that others don't always know how to enter without you.
Your visibility challenge isn't the system — it's staying present after you've built it. The people inside your architecture still need to see the architect.
You make people feel seen. You know how to get the right people in the right room — and you know why it matters that they meet. You don't just connect people. You weave ecosystems.
Community builders, membership organization leaders, strategic facilitators, event conveners, consultants who specialize in bringing the right people together.
You translate across worlds. The ecosystem you tend doesn't exist without your discernment — and that discernment is the work, not just the backdrop to it.
You might struggle to articulate your own value because so much of what you do is facilitating others' success. You can spread yourself thin trying to show up for everyone. Relationship-building feels natural — which makes it easy to forget that not everyone can do what you do.
Your visibility challenge isn't access — it's articulating the value of what you do. Curation at your level is a rare and learnable skill. Name it.
Your blunt take on things. Your bravery. The permission you grant people to see what's broken and refuse to accept it. You don't just call things out — you teach people why it matters and what to do about it.
Social justice advocates, educators focused on systemic change, truth-tellers, strategic disruptors, activists who work within and outside systems simultaneously.
You see through things. Your clarity is a gift — and your willingness to say it out loud is an act of service, even when it costs you something.
You tend to be impatient — you see what needs to change now and can get frustrated when others move slower. Your sharp clarity can sometimes alienate people who are still learning. You may struggle to celebrate small wins because you're so focused on how far there is to go.
Your visibility challenge isn't courage — you have that. It's sustainability. The world needs your voice for the long game, not just the next fire.
Changemakers are complex and dynamic. It wouldn't surprise me at all to hear that you saw yourself in more than one.
Ready to be seen on your own terms?
Ready to make the work visible?
Some of us are just beginning. Some of us are refining.
All of us are building something worth seeing.
Entrepreneurs, educators, & advocates driving social or cultural impact.
Change Management
Emotional Intelligence
Change-makers are the ones redefining what’s possible, redirecting the master narrative, and protecting communities.
I’m here to help you transform bold ideas into sustainable impact.
I thrive at the intersection of emotional intelligence and empathy-driven change management, helping you navigate the complexities of transformation with care and clarity.
Whatever you’re working toward, I would be honored to amplify the movement.
Artists, filmmakers, writers, & designers looking to scale their vision.
Strategy
Analytics
Marketing Yourself
…these things tend to give even the most successful creators a case of the spookies.
Let us translate your genius and back it up with data and narrative.
We’re the team you call when the creative sparks fly but the details start to weigh you down.
From capturing those behind-the-scenes moments to brainstorming bold ideas or locking in the opportunities that take you to the next level, we’ve got you covered.
Nonprofits, start-ups, mission-focused brands, & socially responsible companies.
Whether you need:
a creative partner
a strategist
an executor
all of the above
—I’m here for it.
I’ve worked with professionals at every level, from C-suites and executive directors to board members, strategists, managers, and individual contributors, making sure everyone understands their role and feels empowered to contribute to the project’s greater purpose.
Thank you for taking the time to explore my portfolio.
Every project here represents a relationship built on trust—trust from mission-driven organizations and individuals with big ideas and the courage to pursue them.
That trust is something I deeply respect.
Each campaign I’ve created, every strategy I’ve designed, and all the content I’ve crafted have been opportunities to amplify voices that matter, highlight meaningful work, and connect people through shared purpose.
For me, marketing isn’t about selling—it’s about serving. It’s about showing up with creativity, clarity, and commitment to help others bring their vision to life.
Thank you for being here. I hope my work inspires you to imagine what’s possible for your own purpose, and I look forward to the possibility of supporting your journey.
With gratitude,
Tess
What is Federated Learning?
Federated learning is an AI training approach that enhances privacy and security by keeping data localized on users’ devices instead of centralizing it in one location. This decentralized method allows models to learn from data across multiple devices or servers while only sharing insights—rather than raw data—back to a central system.
In the context of AI responsibility, federated learning minimizes data exposure, reduces the risk of breaches, and supports compliance with data protection regulations like GDPR and CCPA. It also promotes ethical AI development by preserving user control over personal information and enabling more inclusive and privacy-focused AI systems.
What is Dynamic Workload Scheduling?
Dynamic workload scheduling is an energy-efficient computing strategy that adjusts when and where AI workloads are processed based on real-time conditions, such as renewable energy availability, electricity prices, and server capacity.
In the context of sustainable AI computing, it means shifting AI training or inference tasks to times and locations where renewable energy sources (like solar and wind) are abundant to reduce carbon emissions and energy costs.
How Does Dynamic Workload Scheduling Work?
Aligning AI Training with Renewable Energy Peaks
Load Balancing Across Data Centers
Taking Advantage of Variable Electricity Pricing
AI-Optimized Scheduling Systems
Google’s Carbon-Aware Computing:
Microsoft’s Project Forge Global Scheduler:
What Is an AI Accelerator?
An AI accelerator is a specialized hardware component designed to speed up artificial intelligence (AI) and machine learning (ML) workloads more efficiently than traditional processors like CPUs (Central Processing Units) or even GPUs (Graphics Processing Units). These accelerators are optimized for parallel processing, lower energy consumption, and high-performance AI computations.
How Do AI Accelerators Work?
Unlike general-purpose CPUs, which handle a wide variety of computing tasks, AI accelerators are custom-built for specific AI operations such as:
Matrix multiplications & tensor processing (core operations in deep learning).
Neural network training & inference (faster model execution).
Optimized data flow (reducing memory bottlenecks).
These accelerators reduce the energy and time required to train AI models and process real-time AI applications, making them crucial for sustainable computing strategies.
Examples of AI Accelerators
1. Google Tensor Processing Units (TPUs)
What it is: Custom-built by Google for deep learning workloads.
Why it matters: Uses less power than GPUs while accelerating AI model training.
Example: Google’s TPUs power Google Search, Google Photos, and AI-driven healthcare research.
2. AWS Inferentia (Amazon Web Services)
What it is: A custom AI chip designed for machine learning inference (running trained AI models efficiently).
Why it matters: Uses lower power and costs less than GPUs for AI-powered applications.
Example: Powers Alexa, AWS AI services, and real-time recommendations for e-commerce.
3. NVIDIA Grace Hopper Superchip
What it is: A hybrid CPU-GPU superchip designed for high-performance AI applications.
Why it matters: Reduces energy consumption while handling massive AI models like large language models (LLMs).
Example: Used in supercomputers, autonomous vehicles, and generative AI models.
A specialized processor designed for parallel processing, originally developed for rendering graphics. GPUs have thousands of smaller cores that can process multiple tasks simultaneously, making them ideal for AI, machine learning, gaming, and high-performance computing. Unlike CPUs, GPUs are optimized for large-scale data computations, enabling faster processing of complex mathematical operations.