The Pathlit Archetypes™ — The Pathlit Method™
The Pathlit Method™

The Pathlit
Archetypes

Eight distinct ways changemakers show up in the world — and how to build visibility that fits.

Pathlit Archetype™ — 01

The Catalyst

Urgent  ·  Galvanizing  ·  Revolutionary  ·  Impatient
01
Why people follow you

You see what others don't see yet. You're fed up with the status quo and not waiting for permission to change it. You galvanize people around a vision of what's possible — you make things happen that wouldn't exist without you.


Often seen in

Early-stage founders, nonprofit starters, social entrepreneurs, activists building organizations from nothing.

Content you naturally create
  • Manifestos and calls to action
  • Behind-the-scenes of building from nothing
  • Passionate takes on what's broken and how to fix it
  • Rallying cries that make people want to join the mission
  • Raw, urgent updates on the movement you're building

Your energy

You're the organizer, the instigator — the one who sees the gap and refuses to wait for someone else to fill it. People don't just follow your ideas. They follow your conviction.

Featured leaders
  • Tarana BurkeFounder, Me Too Movement
  • Angela DavisAbolitionist & Scholar
  • Dolores HuertaCo-founder, United Farm Workers
Blind spots

Can burn out trying to do everything yourself. May struggle to slow down enough to build sustainable systems. Can be so focused on the vision that you move faster than your team can follow. Sometimes mistakes urgency for clarity — people are inspired but don't always know the next step.

Pathlit note

Your visibility challenge isn't proving you're credible — it's slowing down long enough to let others catch up to your vision.

Pathlit Archetype™ — 02

The Luminary

Magnetic  ·  Elegant  ·  Economical  ·  Wise  ·  Profound
02
Why people follow you

You speak less but say infinitely more. People trust you because you've been there — you have the proof, the scars, the wisdom. You ask the questions no one else thinks to ask. You're training the next generation because your experience deserves to propel more than just your own career.


Often seen in

Senior leaders, executive coaches, experienced consultants, legacy leaders training the next generation, advisors to mission-driven organizations.

Content you naturally create
  • Frameworks and models distilled from decades of experience
  • Thoughtful commentary that shifts perspective with a single insight
  • Mentorship moments and lessons learned
  • Questions that make people think differently
  • Elegant, efficient storytelling — every word counts

Your energy

You don't need volume to command a room. Your presence does the work. When you speak, people lean in — not because you're loud, but because you're precise.

Featured leaders
  • Toni MorrisonNobel Laureate & Editor
  • bell hooksScholar, Author & Cultural Critic
  • Chimamanda Ngozi AdichieAuthor & Essayist
Blind spots

Can assume others have the same level of strategic thinking. May underestimate how much people need to hear your story, not just your insights. Sometimes holds such high standards that you delay sharing because it's not "ready" yet.

Pathlit note

Your visibility challenge isn't credibility — it's claiming it. The next generation needs your story, not just your frameworks.

Pathlit Archetype™ — 03

The Ascendant

Gritty  ·  Relational  ·  Momentum-Driven  ·  Proven  ·  Emerging
03
Why people follow you

You've done the work. You have the track record, the results, the proof — but you've been the best-kept secret. You want the work to speak for itself, but you're finally recognizing your responsibility to amplify it.


Often seen in

Mid-career professionals ready for thought leadership, consultants building their personal brand, experts with proven results but limited digital presence.

Content you naturally create
  • Case studies and proof of concept from real client work
  • Relationship-driven storytelling — people, not just processes
  • Consistent, steady presence that builds over time
  • Practical, no-BS advice rooted in what actually works
  • Behind-the-scenes of building visibility with integrity

Your energy

You build momentum through relationships, not broadcasts. The work was always there — the world is just catching up.

Featured leaders
  • Issa RaeCreator, Producer & Entrepreneur
  • Shonda RhimesShowrunner & Media Executive
  • Roxane GayAuthor, Editor & Cultural Critic
Blind spots

Can overthink content because of high standards. May wait too long to share because you're still perfecting the method. Sometimes underestimates your own expertise because you're so close to the work.

Pathlit note

Your visibility challenge isn't proving the work is good. It's accepting that waiting for the work to speak for itself is a choice — and so is speaking for it yourself.

Pathlit Archetype™ — 04

The Steward

Hands-On  ·  Compelled  ·  Infrastructure-Focused  ·  Growth-Minded
04
Why people follow you

You didn't set out to be a leader — you saw a problem and felt compelled to solve it. You've built multiple projects and programs from the ground up, often doing the work yourself. You're a steward of the mission.


Often seen in

Program directors, operational leaders, accidental leaders who saw a gap and filled it, mission-driven project managers.

Content you naturally create
  • Step-by-step guides based on what you've actually built
  • Transparent documentation of what's working and what's not
  • Problem-solving in real time — the challenge and the response
  • Invitations for others to join the work
  • Systems, templates, and resources you've created along the way

Your energy

You protect the mission before you protect your profile. You build infrastructure so quietly and completely that people forget someone built it at all. That someone is you.

Featured leaders
  • Harriet TubmanAbolitionist & Underground Railroad Architect
  • Lateefah SimonCongresswoman & Criminal Justice Reformer
  • Rigoberta MenchúNobel Laureate & Indigenous Rights Leader
Blind spots

Can get so focused on execution that you forget to communicate the bigger vision. May struggle to position yourself as a leader because you're used to being in the weeds. Can forget to claim your own authority as the person who built this.

Pathlit note

Your visibility challenge isn't the work — it's claiming authority over the work you've already done. The mission needs your name on it.

Pathlit Archetype™ — 05

The Artisan

Meticulous  ·  Heart-Centered  ·  Excellence-Driven  ·  Understated  ·  Patient
05
Why people follow you

Working with you feels solid. Your output is unmatched. You see solutions others don't and you take the time to get it right. You're both creative and analytical — a rare combination. Your work is a slow burn that doesn't arrive with flash, but it sticks and grows.


Often seen in

Creative professionals, designers, developers, producers, craftspeople who blend creativity with technical skill.

Content you naturally create
  • Portfolio work that showcases the quality of what you do
  • Educational deep-dives into your craft and process
  • Behind-the-scenes of how you create
  • Case studies that let the work speak for itself
  • Thoughtful breakdowns of technique and methodology

Your energy

You don't rush. You don't cut corners. The work has a quality that's hard to name but impossible to miss.

Featured leaders
  • Ava DuVernayDirector, Producer & Storyteller
  • Kara WalkerVisual Artist & Silhouette Sculptor
  • Marian AndersonContralto & Civil Rights Pioneer
Blind spots

You undersell yourself because you'd rather do the work than talk about it. You might wait too long to share because it's not "perfect" yet. The learning curve of visibility feels steep, but the work is already there.

Pathlit note

Your visibility challenge isn't the quality of the work. It's believing that talking about the work doesn't diminish it — it multiplies it.

Pathlit Archetype™ — 06

The Architect

Strategic  ·  Solution-Centered  ·  Builder  ·  Systems-Minded  ·  Functional
06
Why people follow you

You're smart and you deliver. You build frameworks, processes, tools, and infrastructure that actually work. You design systems that facilitate experiences, solve problems, and make things possible — often for people who will never know your name.


Often seen in

Product creators, digital tool builders, platform developers, framework designers, anyone building mechanisms and systems that others use and run.

Content you naturally create
  • Product demos and walkthroughs
  • "How it works" explanations and breakdowns
  • Updates, iterations, and improvements
  • Use cases showing different applications
  • Framework documentation and guides

Your energy

You think in systems. Your greatest satisfaction is designing something so well that it runs without you — but the world still needs to know who designed it.

Featured leaders
  • Dr. Patricia BathInventor & Ophthalmologist
  • Radia PerlmanNetwork Engineer, Mother of the Internet
  • Dr. Shirley Ann JacksonPhysicist & Technology Pioneer
Blind spots

You underestimate how much people need you to stay involved even after the product is built. You may move on to the next build before the current one is fully adopted. You create brilliant systems that others don't always know how to enter without you.

Pathlit note

Your visibility challenge isn't the system — it's staying present after you've built it. The people inside your architecture still need to see the architect.

Pathlit Archetype™ — 07

The Integrator

Relational  ·  Ecosystem-Minded  ·  Generous  ·  Discerning  ·  Bridge-Building
07
Why people follow you

You make people feel seen. You know how to get the right people in the right room — and you know why it matters that they meet. You don't just connect people. You weave ecosystems.


Often seen in

Community builders, membership organization leaders, strategic facilitators, event conveners, consultants who specialize in bringing the right people together.

Content you naturally create
  • Amplifying others' work — generous with your platform
  • Event recaps and behind-the-scenes moments
  • Introductions and shout-outs that create real opportunity
  • Synthesizing conversations across communities
  • Stories from gatherings — capturing connection in action

Your energy

You translate across worlds. The ecosystem you tend doesn't exist without your discernment — and that discernment is the work, not just the backdrop to it.

Featured leaders
  • Stacey AbramsPolitician, Organizer & Civic Architect
  • Cindy GallopFounder, MakeLoveNotPorn & IfWeRanTheWorld
  • adrienne maree brownFacilitator, Author & Movement Strategist
Blind spots

You might struggle to articulate your own value because so much of what you do is facilitating others' success. You can spread yourself thin trying to show up for everyone. Relationship-building feels natural — which makes it easy to forget that not everyone can do what you do.

Pathlit note

Your visibility challenge isn't access — it's articulating the value of what you do. Curation at your level is a rare and learnable skill. Name it.

Pathlit Archetype™ — 08

The Provocateur

Strategic  ·  Sharp  ·  Justice-Driven  ·  Unflinching  ·  Educational
08
Why people follow you

Your blunt take on things. Your bravery. The permission you grant people to see what's broken and refuse to accept it. You don't just call things out — you teach people why it matters and what to do about it.


Often seen in

Social justice advocates, educators focused on systemic change, truth-tellers, strategic disruptors, activists who work within and outside systems simultaneously.

Content you naturally create
  • Hot takes that cut through the noise
  • Sharp analysis of what's really happening beneath the surface
  • Educational content on systemic issues and social justice
  • Announcements that hold people and systems accountable
  • Commentary that makes it impossible to unsee what you've named

Your energy

You see through things. Your clarity is a gift — and your willingness to say it out loud is an act of service, even when it costs you something.

Featured leaders
  • Audre LordePoet, Scholar & Activist
  • Sojourner TruthAbolitionist & Women's Rights Advocate
  • Ida B. WellsInvestigative Journalist & Anti-Lynching Crusader
Blind spots

You tend to be impatient — you see what needs to change now and can get frustrated when others move slower. Your sharp clarity can sometimes alienate people who are still learning. You may struggle to celebrate small wins because you're so focused on how far there is to go.

Pathlit note

Your visibility challenge isn't courage — you have that. It's sustainability. The world needs your voice for the long game, not just the next fire.

A question for you

Which one do you
see yourself in?

Changemakers are complex and dynamic. It wouldn't surprise me at all to hear that you saw yourself in more than one.

Ready to be seen on your own terms?
Ready to make the work visible?

Some of us are just beginning. Some of us are refining.
All of us are building something worth seeing.

You're a Changemaker.
This community is for leaders who know that how you communicate your mission is just as important as the mission itself. Join us.
Name
Retainer Partnership Inquiry
Consultation Inquiry

Change Makers

Entrepreneurs, educators, & advocates driving social or cultural impact.

Change Management

Emotional Intelligence

Change-makers are the ones redefining what’s possible, redirecting the master narrative, and protecting communities.  

I’m here to help you transform bold ideas into sustainable impact. 

I thrive at the intersection of emotional intelligence and empathy-driven change management, helping you navigate the complexities of transformation with care and clarity.

Whatever you’re working toward, I would be honored to amplify the movement.

Creatives

Artists, filmmakers, writers, & designers looking to scale their vision.

Strategy

Analytics

Marketing Yourself

…these things tend to give even the most successful creators a case of the spookies.

Let us translate your genius and back it up with data and narrative.

We’re the team you call when the creative sparks fly but the details start to weigh you down.

From capturing those behind-the-scenes moments to brainstorming bold ideas or locking in the opportunities that take you to the next level, we’ve got you covered.

Organizations

Nonprofits, start-ups, mission-focused brands, & socially responsible companies.

Whether you need:

a creative partner

a strategist

an executor

all of the above

—I’m here for it.

I’ve worked with professionals at every level, from C-suites and executive directors to board members, strategists, managers, and individual contributors, making sure everyone understands their role and feels empowered to contribute to the project’s greater purpose.

Dear visitor,

Thank you for taking the time to explore my portfolio.

Every project here represents a relationship built on trust—trust from mission-driven organizations and individuals with big ideas and the courage to pursue them.

That trust is something I deeply respect.

Each campaign I’ve created, every strategy I’ve designed, and all the content I’ve crafted have been opportunities to amplify voices that matter, highlight meaningful work, and connect people through shared purpose.

For me, marketing isn’t about selling—it’s about serving. It’s about showing up with creativity, clarity, and commitment to help others bring their vision to life.

Thank you for being here. I hope my work inspires you to imagine what’s possible for your own purpose, and I look forward to the possibility of supporting your journey.

With gratitude,
Tess

Federated Learning

What is Federated Learning?

Federated learning is an AI training approach that enhances privacy and security by keeping data localized on users’ devices instead of centralizing it in one location. This decentralized method allows models to learn from data across multiple devices or servers while only sharing insights—rather than raw data—back to a central system.

In the context of AI responsibility, federated learning minimizes data exposure, reduces the risk of breaches, and supports compliance with data protection regulations like GDPR and CCPA. It also promotes ethical AI development by preserving user control over personal information and enabling more inclusive and privacy-focused AI systems.

Dynamic Workload Scheduling

What is Dynamic Workload Scheduling?

Dynamic workload scheduling is an energy-efficient computing strategy that adjusts when and where AI workloads are processed based on real-time conditions, such as renewable energy availability, electricity prices, and server capacity.

In the context of sustainable AI computing, it means shifting AI training or inference tasks to times and locations where renewable energy sources (like solar and wind) are abundant to reduce carbon emissions and energy costs.

How Does Dynamic Workload Scheduling Work?

  1. Aligning AI Training with Renewable Energy Peaks

    • AI training is extremely energy-intensive. Instead of running continuously, dynamic scheduling shifts AI computations to periods when solar or wind power is at its highest output (e.g., midday for solar or windy nights for wind energy).
    • This ensures more AI computations run on clean energy instead of fossil-fuel-generated electricity.
  2. Load Balancing Across Data Centers

    • AI tasks can be shifted between geographically distributed data centers based on energy efficiency.
    • Example: If a data center in California has low solar power due to cloudy weather, workloads may be dynamically moved to a Texas or Nevada data center where solar or wind power is abundant at that time.
  3. Taking Advantage of Variable Electricity Pricing

    • Some AI training jobs are flexible and do not need to be completed instantly.
    • AI models can be trained when electricity prices are lowest, often when renewable energy is overproducing (which can drive electricity prices down).
  4. AI-Optimized Scheduling Systems

    • Companies use AI-powered schedulers that analyze real-time grid demand, carbon intensity, and renewable availability to automatically allocate computing workloads in the most sustainable way.

Real-World Examples

Google’s Carbon-Aware Computing:

  • Google uses AI to shift computing tasks across its global data centers based on carbon intensity and renewable energy availability.
  • Example: If a European data center is running on coal-based electricity, the workload may shift to a North American data center where wind energy is peaking.
  • Google has developed a system called Carbon-Intelligent Compute Management, which actively minimizes the electricity-based carbon footprint by shifting flexible workloads to times when low-carbon power sources are most abundant. This approach allows Google to align its data center operations with the availability of renewable energy, thereby reducing overall emissions. Source

Microsoft’s Project Forge Global Scheduler: 

  • Microsoft uses dynamic workload scheduling to adjust the timing of cloud computing tasks to match times of peak renewable energy generation.
  • They also delay non-urgent AI training tasks until renewable energy is available.
  • Microsoft has introduced Project Forge, a global scheduler that utilizes machine learning to allocate AI training and inference workloads. This system schedules tasks during periods when hardware capacity is available and when renewable energy sources are plentiful, enhancing energy efficiency and reducing the carbon footprint of their data centers. Source

AI Accelerators

What Is an AI Accelerator?

An AI accelerator is a specialized hardware component designed to speed up artificial intelligence (AI) and machine learning (ML) workloads more efficiently than traditional processors like CPUs (Central Processing Units) or even GPUs (Graphics Processing Units). These accelerators are optimized for parallel processing, lower energy consumption, and high-performance AI computations.

How Do AI Accelerators Work?

Unlike general-purpose CPUs, which handle a wide variety of computing tasks, AI accelerators are custom-built for specific AI operations such as:

  • Matrix multiplications & tensor processing (core operations in deep learning).

  • Neural network training & inference (faster model execution).

  • Optimized data flow (reducing memory bottlenecks).

These accelerators reduce the energy and time required to train AI models and process real-time AI applications, making them crucial for sustainable computing strategies.

Examples of AI Accelerators

1. Google Tensor Processing Units (TPUs)

  • What it is: Custom-built by Google for deep learning workloads.

  • Why it matters: Uses less power than GPUs while accelerating AI model training.

  • Example: Google’s TPUs power Google Search, Google Photos, and AI-driven healthcare research.

2. AWS Inferentia (Amazon Web Services)

  • What it is: A custom AI chip designed for machine learning inference (running trained AI models efficiently).

  • Why it matters: Uses lower power and costs less than GPUs for AI-powered applications.

  • Example: Powers Alexa, AWS AI services, and real-time recommendations for e-commerce.

3. NVIDIA Grace Hopper Superchip

  • What it is: A hybrid CPU-GPU superchip designed for high-performance AI applications.

  • Why it matters: Reduces energy consumption while handling massive AI models like large language models (LLMs).

  • Example: Used in supercomputers, autonomous vehicles, and generative AI models.

GPU (Graphics Processing Unit)

A specialized processor designed for parallel processing, originally developed for rendering graphics. GPUs have thousands of smaller cores that can process multiple tasks simultaneously, making them ideal for AI, machine learning, gaming, and high-performance computing. Unlike CPUs, GPUs are optimized for large-scale data computations, enabling faster processing of complex mathematical operations.

AI Breakthroughs

Protein Folding Solution
  • Why it’s significant: Solving protein structures is crucial for drug discovery, disease research, and biotechnology.
  • Breakthrough: DeepMind’s AlphaFold AI system accurately predicts 3D protein structures, solving a decades-long problem in biology.
  • Impact: It has accelerated medical research, leading to potential new treatments for diseases like Alzheimer’s, cancer, and antibiotic-resistant bacteria.
  • SourceNature
  • Why it’s significant: AI can now generate realistic images, music, and even videos from simple text prompts.
  • Breakthrough: Models like DALL·E, Midjourney, and Stable Diffusion have democratized access to creativity, enabling anyone to generate visual content.
  • Impact: Transforming industries such as marketing, entertainment, and education, while also raising ethical concerns about copyright and deepfakes.
  • SourceOpenAI Research
  • Why it’s significant: AI can now understand and generate human-like text, revolutionizing how we interact with machines.
  • BreakthroughGPT-4, PaLM 2, and Claude have improved text comprehension, translation, and content generation at an unprecedented scale.
  • Impact: Used in customer service, education, accessibility (e.g., AI-generated close-captions), and automation in nearly every sector.
  • SourceOpenAI