Author: Tess B Smith

Leading the Way in Responsible AI Innovation

Artificial intelligence is moving fast, but our values need to move faster. This blog explores what responsible AI really looks like—transparent, sustainable, and human-centered—and how developers, investors, and everyday users can help shape its future. From bias reduction to renewable-powered data centers, responsible AI isn’t just possible—it’s already underway. The question isn’t if we lead—it’s how.

Read the full post to explore real-world examples, policy shifts, and what it will take to build AI that truly works for everyone.

Close
You're a Changemaker.
This community is for leaders who know that how you communicate your mission is just as important as the mission itself. Join us.
Name
Retainer Partnership Inquiry
Consultation Inquiry
Close

Change Makers

Entrepreneurs, educators, & advocates driving social or cultural impact.

Change Management

Emotional Intelligence

Change-makers are the ones redefining what’s possible, redirecting the master narrative, and protecting communities.  

I’m here to help you transform bold ideas into sustainable impact. 

I thrive at the intersection of emotional intelligence and empathy-driven change management, helping you navigate the complexities of transformation with care and clarity.

Whatever you’re working toward, I would be honored to amplify the movement.

Close

Creatives

Artists, filmmakers, writers, & designers looking to scale their vision.

Strategy

Analytics

Marketing Yourself

…these things tend to give even the most successful creators a case of the spookies.

Let us translate your genius and back it up with data and narrative.

We’re the team you call when the creative sparks fly but the details start to weigh you down.

From capturing those behind-the-scenes moments to brainstorming bold ideas or locking in the opportunities that take you to the next level, we’ve got you covered.

Close

Organizations

Nonprofits, start-ups, mission-focused brands, & socially responsible companies.

Whether you need:

a creative partner

a strategist

an executor

all of the above

—I’m here for it.

I’ve worked with professionals at every level, from C-suites and executive directors to board members, strategists, managers, and individual contributors, making sure everyone understands their role and feels empowered to contribute to the project’s greater purpose.

Close

Dear visitor,

Thank you for taking the time to explore my portfolio.

Every project here represents a relationship built on trust—trust from mission-driven organizations and individuals with big ideas and the courage to pursue them.

That trust is something I deeply respect.

Each campaign I’ve created, every strategy I’ve designed, and all the content I’ve crafted have been opportunities to amplify voices that matter, highlight meaningful work, and connect people through shared purpose.

For me, marketing isn’t about selling—it’s about serving. It’s about showing up with creativity, clarity, and commitment to help others bring their vision to life.

Thank you for being here. I hope my work inspires you to imagine what’s possible for your own purpose, and I look forward to the possibility of supporting your journey.

With gratitude,
Tess

Close

Federated Learning

What is Federated Learning?

Federated learning is an AI training approach that enhances privacy and security by keeping data localized on users’ devices instead of centralizing it in one location. This decentralized method allows models to learn from data across multiple devices or servers while only sharing insights—rather than raw data—back to a central system.

In the context of AI responsibility, federated learning minimizes data exposure, reduces the risk of breaches, and supports compliance with data protection regulations like GDPR and CCPA. It also promotes ethical AI development by preserving user control over personal information and enabling more inclusive and privacy-focused AI systems.

Close

Dynamic Workload Scheduling

What is Dynamic Workload Scheduling?

Dynamic workload scheduling is an energy-efficient computing strategy that adjusts when and where AI workloads are processed based on real-time conditions, such as renewable energy availability, electricity prices, and server capacity.

In the context of sustainable AI computing, it means shifting AI training or inference tasks to times and locations where renewable energy sources (like solar and wind) are abundant to reduce carbon emissions and energy costs.

How Does Dynamic Workload Scheduling Work?

  1. Aligning AI Training with Renewable Energy Peaks

    • AI training is extremely energy-intensive. Instead of running continuously, dynamic scheduling shifts AI computations to periods when solar or wind power is at its highest output (e.g., midday for solar or windy nights for wind energy).
    • This ensures more AI computations run on clean energy instead of fossil-fuel-generated electricity.

  2. Load Balancing Across Data Centers

    • AI tasks can be shifted between geographically distributed data centers based on energy efficiency.
    • Example: If a data center in California has low solar power due to cloudy weather, workloads may be dynamically moved to a Texas or Nevada data center where solar or wind power is abundant at that time.

  3. Taking Advantage of Variable Electricity Pricing

    • Some AI training jobs are flexible and do not need to be completed instantly.
    • AI models can be trained when electricity prices are lowest, often when renewable energy is overproducing (which can drive electricity prices down).

  4. AI-Optimized Scheduling Systems

    • Companies use AI-powered schedulers that analyze real-time grid demand, carbon intensity, and renewable availability to automatically allocate computing workloads in the most sustainable way.

Real-World Examples

Google’s Carbon-Aware Computing:

  • Google uses AI to shift computing tasks across its global data centers based on carbon intensity and renewable energy availability.
  • Example: If a European data center is running on coal-based electricity, the workload may shift to a North American data center where wind energy is peaking.
  • Google has developed a system called Carbon-Intelligent Compute Management, which actively minimizes the electricity-based carbon footprint by shifting flexible workloads to times when low-carbon power sources are most abundant. This approach allows Google to align its data center operations with the availability of renewable energy, thereby reducing overall emissions. Source

Microsoft’s Project Forge Global Scheduler: 

  • Microsoft uses dynamic workload scheduling to adjust the timing of cloud computing tasks to match times of peak renewable energy generation.
  • They also delay non-urgent AI training tasks until renewable energy is available.
  • Microsoft has introduced Project Forge, a global scheduler that utilizes machine learning to allocate AI training and inference workloads. This system schedules tasks during periods when hardware capacity is available and when renewable energy sources are plentiful, enhancing energy efficiency and reducing the carbon footprint of their data centers. Source
Close

AI Accelerators

What Is an AI Accelerator?

An AI accelerator is a specialized hardware component designed to speed up artificial intelligence (AI) and machine learning (ML) workloads more efficiently than traditional processors like CPUs (Central Processing Units) or even GPUs (Graphics Processing Units). These accelerators are optimized for parallel processing, lower energy consumption, and high-performance AI computations.

How Do AI Accelerators Work?

Unlike general-purpose CPUs, which handle a wide variety of computing tasks, AI accelerators are custom-built for specific AI operations such as:

  • Matrix multiplications & tensor processing (core operations in deep learning).

  • Neural network training & inference (faster model execution).

  • Optimized data flow (reducing memory bottlenecks).

These accelerators reduce the energy and time required to train AI models and process real-time AI applications, making them crucial for sustainable computing strategies.

Examples of AI Accelerators

1. Google Tensor Processing Units (TPUs)

  • What it is: Custom-built by Google for deep learning workloads.

  • Why it matters: Uses less power than GPUs while accelerating AI model training.

  • Example: Google’s TPUs power Google Search, Google Photos, and AI-driven healthcare research.

2. AWS Inferentia (Amazon Web Services)

  • What it is: A custom AI chip designed for machine learning inference (running trained AI models efficiently).

  • Why it matters: Uses lower power and costs less than GPUs for AI-powered applications.

  • Example: Powers Alexa, AWS AI services, and real-time recommendations for e-commerce.

3. NVIDIA Grace Hopper Superchip

  • What it is: A hybrid CPU-GPU superchip designed for high-performance AI applications.

  • Why it matters: Reduces energy consumption while handling massive AI models like large language models (LLMs).

  • Example: Used in supercomputers, autonomous vehicles, and generative AI models.

Close

GPU (Graphics Processing Unit)

A specialized processor designed for parallel processing, originally developed for rendering graphics. GPUs have thousands of smaller cores that can process multiple tasks simultaneously, making them ideal for AI, machine learning, gaming, and high-performance computing. Unlike CPUs, GPUs are optimized for large-scale data computations, enabling faster processing of complex mathematical operations.

Close

AI Breakthroughs

Protein Folding Solution
  • Why it’s significant: Solving protein structures is crucial for drug discovery, disease research, and biotechnology.
  • Breakthrough: DeepMind’s AlphaFold AI system accurately predicts 3D protein structures, solving a decades-long problem in biology.
  • Impact: It has accelerated medical research, leading to potential new treatments for diseases like Alzheimer’s, cancer, and antibiotic-resistant bacteria.
  • Source: Nature
  • Why it’s significant: AI can now generate realistic images, music, and even videos from simple text prompts.
  • Breakthrough: Models like DALL·E, Midjourney, and Stable Diffusion have democratized access to creativity, enabling anyone to generate visual content.
  • Impact: Transforming industries such as marketing, entertainment, and education, while also raising ethical concerns about copyright and deepfakes.
  • Source: OpenAI Research
  • Why it’s significant: AI can now understand and generate human-like text, revolutionizing how we interact with machines.
  • Breakthrough: GPT-4, PaLM 2, and Claude have improved text comprehension, translation, and content generation at an unprecedented scale.
  • Impact: Used in customer service, education, accessibility (e.g., AI-generated close-captions), and automation in nearly every sector.
  • Source: OpenAI